Consumers misled by “natural” foods
Hoax Labels
The marketing hype of “natural” cereals
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Do you opt for ‘natural’ cereals and granola to steer clear of pesticides and genetically modified ingredients? Organic foods, as indicated by their labels, are intended to be produced in an environmentally sustainable manner.
However, as demonstrated in this report from the Cornucopia Institute, the term ‘natural’ lacks any substantive meaning beyond marketing tactics. Interestingly, these ‘natural’ cereals often come with a higher price tag compared to their organic counterparts.
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